What is a serum

A serum is a lightweight, concentrated skincare product formulated with a high concentration of active ingredients like vitamins and antioxidants. It's designed to penetrate deep into the skin to target specific concerns such as fine lines, hydration, or brightening. Serums are typically applied after cleansing and before moisturising to deliver potent ingredients directly to the skin.

Facial serums deliver concentrated ingredients to the skin, improving common skin conditions like hyperpigmentation, acne and signs of ageing. They are designed to hydrate and brighten as well as protect the skin from free radicals and environmental stressors.

Natural serums for the face can transform the skin as they target different skin concerns. Whether you are after an anti-aging serum for mature skin, or a serum for dry skin, or for oily skin, the right serum will help you to achieve your skin goals.

What is skincare layering and why is it important?

Skincare layering refers to the practice of applying multiple skincare products in a specific order to maximise their effectiveness. It involves layering products with thinner consistencies, like toners and serums, before thicker products like moisturisers or oils. Proper layering ensures that each product can be absorbed effectively, allowing their active ingredients to work synergistically for optimal results.

Shop Facial Serums Enriched with Natural Jojoba

Our jojoba serums are enriched with highly efficacious natural ingredients such as vegan collagen, hyaluronic acid, peptides and antioxidants giving you the best natural face oil serums to achieve optimum results. Read more about our jojoba farm and discover our range of Jojoba and facial oil products. Our natural facial serums are all clean, green, vegan serums. Discover natural serums for the face that are more than just a serum. 

Discover the New Probiotic Jojoba Milk Serum

Using a blend of Jojoba Milk and powerful probiotic non-dairy yoghurt, this natural facial milk serum softens and deeply hydrates the skin for a luminous complexion. Shop the Probiotic Jojoba Milk Serum and help strengthen your skin’s microbiome. The B-Vitamin Complex encourages collagen production and protects the skin barrier from oxidative attacks.

Renew Your Skin With a Natural Serum

The Ultimate Serum deeply hydrates with Hyaluronic Acid, natural peptide Ameliox and human-identical vegan collagen HumaColl21 combine to create a lightweight serum that not only helps to plump up the skin, but reduces the appearance of fine lines and wrinkles. Layer with the Probiotic Jojoba Milk for increased hydration, or layer with the Clarifying Pore Control Serum to target blemishes and large pores. Our Transformative Eye Serum is also a natural eye serum that offers instant benefits and long term results. A natural serum is essential to your daily skincare routine, and is the key step in enhancing your natural beauty. Use your serum after cleansing your face with a natural cleanser. Follow up with a natural facial moisturiser that is suitable for your skin type to lock in the nutrients and moisture.