Ultimate Serum Ultimate Serum

Ultimate Serum

Proven to outperform Retinol and Vitamin C.

Probiotic Jojoba Milk

A weightless, hydrating serum for a restored and elevated skin barrier.

Treat and transform the skin with a targeted serum. Discover our range of Jojoba-based natural facial serums, enriched with highly efficacious natural ingredients such as vegan collagen, hyaluronic acid, peptides and antioxidants to help achieve optimum results.



    What is a serum

    A serum is a lightweight, concentrated skincare product formulated with a high concentration of active ingredients like vitamins and antioxidants. It's designed to penetrate deep into the skin to target specific concerns such as fine lines, hydration, or brightening. Serums are typically applied after cleansing and before moisturising to deliver potent ingredients directly to the skin.

    Facial serums deliver concentrated ingredients to the skin, improving common skin conditions like hyperpigmentation, acne and signs of ageing. They are designed to hydrate and brighten as well as protect the skin from free radicals and environmental stressors.

    Natural serums for the face can transform the skin as they target different skin concerns. Whether you are after an anti-aging serum for mature skin, or a serum for dry skin, or for oily skin, the right serum will help you to achieve your skin goals.

    What is skincare layering and why is it important?

    Skincare layering refers to the practice of applying multiple skincare products in a specific order to maximise their effectiveness. It involves layering products with thinner consistencies, like toners and serums, before thicker products like moisturisers or oils. Proper layering ensures that each product can be absorbed effectively, allowing their active ingredients to work synergistically for optimal results.

    Shop Facial Serums Enriched with Natural Jojoba

    Our jojoba serums are enriched with highly efficacious natural ingredients such as vegan collagen, hyaluronic acid, peptides and antioxidants giving you the best natural face oil serums to achieve optimum results. Read more about our jojoba farm and discover our range of Jojoba and facial oil products. Our natural facial serums are all clean, green, vegan serums. Discover natural serums for the face that are more than just a serum. 

    Discover the New Probiotic Jojoba Milk Serum

    Using a blend of Jojoba Milk and powerful probiotic non-dairy yoghurt, this natural facial milk serum softens and deeply hydrates the skin for a luminous complexion. Shop the Probiotic Jojoba Milk Serum and help strengthen your skin’s microbiome. The B-Vitamin Complex encourages collagen production and protects the skin barrier from oxidative attacks.

    Renew Your Skin With a Natural Serum

    The Ultimate Serum deeply hydrates with Hyaluronic Acid, natural peptide Ameliox and human-identical vegan collagen HumaColl21 combine to create a lightweight serum that not only helps to plump up the skin, but reduces the appearance of fine lines and wrinkles. Layer with the Probiotic Jojoba Milk for increased hydration, or layer with the Clarifying Pore Control Serum to target blemishes and large pores. Our Transformative Eye Serum is also a natural eye serum that offers instant benefits and long term results. A natural serum is essential to your daily skincare routine, and is the key step in enhancing your natural beauty. Use your serum after cleansing your face with a natural cleanser. Follow up with a natural facial moisturiser that is suitable for your skin type to lock in the nutrients and moisture.


    Ultimately, facial serums are necessary for a holistic skincare routine. Using facial serums daily will ensure that your skin receives the nutrients it needs to remain balanced and healthy. And because they are fast-absorbing, facial serums are an easy way to target key skin concerns like ageing, dryness, hyperpigmentation, dullness and acne.

    There are various types of serums tailored to specific skincare needs. Hyaluronic acid serums (like our Ultimate Serum) focus on deep hydration, probiotic serums (like our Probiotic Jojoba Milk) targets an imbalanced skin microbiome and niacinamide serums help to regulate oil production and improve the appearance of pores.

    Serums play a crucial role in skincare by delivering a potent dose of active ingredients that address specific skin concerns, such as ageing, hydration, and uneven tone. Their lightweight texture allows for deep penetration, targeting skin concerns at a cellular level. Incorporating a serum into your routine can enhance the overall effectiveness of your skincare regimen and provide targeted solutions for achieving healthier, more radiant skin.

    A facial serum should be used daily for the ultimate skin benefit. Simply apply either morning or night after cleansing and toning. When applying your facial serum, be sure to apply it to both your face and neck, as this area is just as delicate and will protect it from free radical damage and premature ageing.

    All facial serums expire. Depending on the ingredients used, some serums have longer shelf lives than others. Most facial serums will last around 2-3 years if unopened. Once opened, you need to pay attention to the expiry date on the packaging. Simply look on the container for a tiny image of an opened jar with a number on it: six, 12, 24, or 36. This indicates how many months your product will last before it expires. Once expired, you should throw your serum out.

    To layer serums effectively, start with a clean and toned face. Apply serums with thinner consistencies first, allowing each to be absorbed before adding the next. Generally, follow the sequence of water-based serums (like hyaluronic acid or vitamin C) before oil-based serums, and finish with a moisturiser to seal in the benefits (or SPF if it is the day time).