Ultimately, facial serums are necessary for a holistic skincare routine. Using facial serums daily will ensure that your skin receives the nutrients it needs to remain balanced and healthy. And because they are fast-absorbing, facial serums are an easy way to target key skin concerns like ageing, dryness, hyperpigmentation, dullness and acne.

There are various types of serums tailored to specific skincare needs. Hyaluronic acid serums (like our Ultimate Serum) focus on deep hydration, probiotic serums (like our Probiotic Jojoba Milk) targets an imbalanced skin microbiome and niacinamide serums help to regulate oil production and improve the appearance of pores.

Serums play a crucial role in skincare by delivering a potent dose of active ingredients that address specific skin concerns, such as ageing, hydration, and uneven tone. Their lightweight texture allows for deep penetration, targeting skin concerns at a cellular level. Incorporating a serum into your routine can enhance the overall effectiveness of your skincare regimen and provide targeted solutions for achieving healthier, more radiant skin.

A facial serum should be used daily for the ultimate skin benefit. Simply apply either morning or night after cleansing and toning. When applying your facial serum, be sure to apply it to both your face and neck, as this area is just as delicate and will protect it from free radical damage and premature ageing.

All facial serums expire. Depending on the ingredients used, some serums have longer shelf lives than others. Most facial serums will last around 2-3 years if unopened. Once opened, you need to pay attention to the expiry date on the packaging. Simply look on the container for a tiny image of an opened jar with a number on it: six, 12, 24, or 36. This indicates how many months your product will last before it expires. Once expired, you should throw your serum out.

To layer serums effectively, start with a clean and toned face. Apply serums with thinner consistencies first, allowing each to be absorbed before adding the next. Generally, follow the sequence of water-based serums (like hyaluronic acid or vitamin C) before oil-based serums, and finish with a moisturiser to seal in the benefits (or SPF if it is the day time).