Bottle of Jojoba Transformative Eye Serum with a Best in Beauty 2022 award badge.
Transformative Eye Serum Serum The Jojoba Company Australia
Transformative Eye Serum
Transformative Eye Serum

Transformative Eye Serum

4.8
Rated 4.8 out of 5 stars
226 Reviews

Regular price $59.95 Sale price$47.96
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Natural Eye Serum - With lnst'Tight™ & Firming iPeptide™

Key Benefits of Transformative Eye Serum

  • Instantly smooths frown lines & crow's feet
  • Brightens, refreshes, smooths and opens the eyes making them appear more rested
  • Reduces the volume of eye bags and dark circles

This natural under eye serum contains a trio of naturally-derived actives for the ultimate beauty sleep. It lifts and smooths the contours of the eye for visibly brighter, open eyes.

Together with the powerful actives and a precision cooling tip to further stimulate the skin and increase circulation, wrinkles and fine lines are instantly reduced, eyes appear more open and wrinkle volume is decreased.

Clinically-Proven Results

  • Under-eye puffiness reduced by 22%*
  • Instantly smooths expression lines in 3 minutes**
  • Crows feet reduced by 43%***
  • Proven to open the eye & lift the lid by 43%

Key Ingredients

Inst’Tight

Instantly tightens, lifts and smooths crow’s feet, forehead and frown lines, instantly minimises the appearance of wrinkles and fine lines. Derived from Honey Locust Plant Seeds

iPeptide

Brightens, refreshes, smooths and opens the eyes making them appear more rested, reduces the volume of eye bags and dark circles

IBR-Snowflake

Plant extract - natural alternative to botox, smooths and reduces the appearance of wrinkles, relaxes facial muscles

Jojoba Leaf Extract

Improves skin structure, strength and firmness, enhances barrier function while restoring moisture

Hydrolysed Jojoba Esters

Softens and moisturises skin, boosts collagen production

Application

Using the cooling massage tip, apply around the eye and frown area before moisturiser. Use ring finger to gently tap in any excess

Disclaimers:

*Claims based on 24 women, aged 50-64 years old, i peptide™ applied twice daily for 28 days
** Claim based on clinical study of Inst’Tight™
*** Claim based on clinical study of IBR-Snowflake® after 14 days.

This product is pregnancy safe however we always recommend consulting your healthcare professional prior to use.

Product displayed may vary from the images shown as we are currently in the process of changing our packaging (branding).

Aqua (Water), Glycerin, Propanediol, Simmondsia Chinensis (Jojoba) leaf Extract, Hydrolyzed Jojoba Esters, Acetyl Hexapeptide-8 (ipeptide), Leucojum Aestivum Bulb Extract (IBR-Snowflake®), Gleditsia Triacanthos Seed Extract (Inst’Tight ™), Polyacrylate Crosspolymer-6, Acacia Senegal Gum, Xanthan Gum, Benzyl Alcohol, Salicylic Acid, Caprylyl Glycol, Sorbic Acid.

Jojoba is not an oil but a liquid wax ester that is the closest botanical match to our skin's natural oil. It is able to carry the active natural ingredients within each of our products deep into the skin, which is why Jojoba is at the heart of our entire natural skincare range.

Sustainably grown at our Beresford Farm in the nutrient-rich fields of Yenda, Australia, our signature Wadi-Wadi Jojoba found at the heart of our products, activates your skin’s natural intelligence, because it’s made just like your skin’s natural oil.

Discover our full collection of natural facial serums and range of anti-ageing skincare. Our Australian Wadi-Wadi Jojoba is sustainably farmed and 100% pure. Read more about the benefits of Jojoba and discover our blog articles including Ultimate Serum: Better Than Retinol and 4 Steps to Slow Ageing Skin.

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Help your skin help itself.
100% Safe, clean ingredients.
100% Vegan 100% Australian Made 100% Cruelty Free.

Brand USP Vegan Australian Natural Cruelty Free
Skincare serum bottle with dropper and ice cubes on a reflective surface. Eye serum bottle with pipette and ice cubes on a reflective surface.

Transformative Eye Serum

Instant benefits. Long term results. Awaken every angle.

Clinically Proven Result

Reduce under eye puffiness by 22% in 28 days | Open, lift and awaken the eyes by 43% in 28 days
Reduce the appearance of crow’s feet by 43% in 14 days | Instantly smooths expression lines in 3 minutes

Awaken every angle.

Using this unique potent formula, Transformative Eye Serum awakens every angle of the delicate eye area leaving no wrinkle or imperfection untouched.

An eye serum isn’t just for mature or ageing skin. Like the majority of skin care, eye care is also a great preventative tool. By keeping your skin healthy, happy and hydrated you can minimise the impact of ageing skin. The eye area is extremely delicate which is why we have targeted treatments; however, it is also one of the first places we see signs of ageing. Crow’s feet, puffiness and dark circles are three common concerns when it comes to our eyes. So, whilst our NEW Transformative Eye Serum lives in our Age-Defying range and has incredible clinically proven benefits to smooth already formed fine lines and wrinkles, this eye serum will transform any eye at any age. 

Active Ingredients

iPeptide™

(Acetyl Hexapeptide-8)A powerful peptide that helps to minimise the muscle contraction which ultimately prevents the formation of a wrinkle. This peptide will brighten, refresh, decongest and open the eyes making them appear more rested while reducing eye puffiness and dark circles. The beauty sleep your eyes asked for. 

Inst’Tight™

A polysaccharide (plant sugar)derived from the honey locust plant seeds. It works as a filler like anti-wrinkle action to instantly smooth frown lines and crow’s feet, up to 57% in an hour with long lasting effects up to 6 hours. It will immediately tighten, lift and smooth the skin. Providing instant results, this red-carpet ready ingredient will keep the delicate eye area smooth and awakened for your night or day ahead.

IBR-Snowflake

IBR-Snowflake is derived from Summer snowflake bulb extract It is a safe and natural alternative to anti-wrinkle injections as it relaxes the facial muscles, effectively blocking muscle contraction in a similar way to injectables to smooth and reduce the appearance of frown lines and crow’s feet. Freeze younger healthier looking eyes in time.

Jojoba Leaf extract

A water-based extract from the jojoba leaf providing high skin barrier protection and function to help Improve skin structure, strength and firmness while restoring moisture

How It Works

Enhanced with the benefits of our Jojoba leaf extract and powerful botanical actives, this light weight yet deeply penetrating formula provides instant benefits and long-term results.

Nature knows best! Each night when you go to bed, your body boosts its collagen production helping it repair itself leading to plumper skin. So beauty sleep does exist! That’s why when you wake up feeling energized your skin is glowing too. Enriched by nature, our core ingredients work to mimic this beauty sleep effect. Boosting collagen production and helping repair the day-to-day wear and tear on your eyes.

The hardworking blend of our three key actives IBR Snowflake, Inst’Tight™ and iPeptide™, give your eyes that much desired beauty sleep leaving the delicate area looking more rested, luminous and youthful. Wave goodbye to fatigued and tired looking eyes.

Clinically proven to open and lift the eye area, reduce eye puffiness and dark circles and decrease the appearance of crow’s feet and frown lines…naturally.

Refresh. Lift. Brighten

Alongside this breakthrough formula, a cooling massage tip has been added for extra benefits. Cold therapy practice is not only used for its relaxation properties but helps reduces redness, inflammation and brightens dull lifeless skin. Working to release tension and increase blood flow, by performing the figure-eight massage technique you help awaken every angle of the eye.  

Expert tips:  Start at the outside of the lower eye lid and trace the bottom of the eye before moving upwards, crossing the bridge of the nose and across the top of the opposite brow. Then bring the cooling wand down towards the temple before tracing the lower lid and crossing the nose bridge across to the top of adjacent brow. Repeat. 

Instant results. Long term benefits

Side-by-side comparison of a woman's hairstyle labeled 'Before' and 'After 1 hour'.
Side-by-side comparison of a hair treatment, labeled 'Before' and 'After 1 hour'.
A close-up image of a person's ear with a diamond earring, text overlay says "Individual Results May Vary."
Side-by-side comparison of a person's eye "Before" and "After 1 hour" of treatment.
Before and after comparison of hair treatment, showing smoother and shinier hair post-treatment.
Comparison image before and after of eye treatment

Complete Your Skincare Routine

Step 1 Cleanse

Luxurious Cleansing Oil that leaves skin clean, fresh and revitalised.

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Step 2 Anti-Ageing Serum

Powerful natural anti-ageing serum that deeply hydrate, visibly reduce wrinkles plump skin

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Step 3 Face Oil

Boosts skin hydration, restores healthy skin lipids, increases elasticity

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Step 4 Eye Serum

Instant lifts, smooths, contour the eye for visibly brighter, open eyes. smooths frown lines & crow's feet

Day Cream

Visibly reduce skin sagging and fine lines while deeply moisturising and protecting skin from blue light digital ageing

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Night Cream

Natural face cream for aging skin enhances skin texture, visibly reduces deep wrinkles and regenerates skin cells overnight.

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4.8
Rated 4.8 out of 5 stars
Based on 226 reviews
Total 5 star reviews: 196 Total 4 star reviews: 23 Total 3 star reviews: 3 Total 2 star reviews: 3 Total 1 star reviews: 1
97%would recommend this product
ResultsRated 4.6 on a scale of 1 to 5
ApplicationRated 4.8 on a scale of 1 to 5
ScentRated 4.8 on a scale of 1 to 5
Rating
Ratings
Age Range
Age Range
Skin Concern
Skin Concern
226 reviews
  • KJ Profile picture for Kerri J.
    Kerri J.
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    Skin Concern ageing, dehydrated skin, fine lines
    Rated 5 out of 5 stars
    4 months ago
    Eye Serum

    Loving the feel and the coolness on the skin with this eye serum. Just love the product and bottle This photo is with no makeup

    ResultsRated 5.0 on a scale of 1 to 5
    ApplicationRated 5.0 on a scale of 1 to 5
    ScentRated 5.0 on a scale of 1 to 5
  • LW Profile picture for Leanne W.
    Leanne W.
    Verified Buyer
    I recommend this product
    Age Range 65+
    Skin Concern ageing
    Rated 5 out of 5 stars
    10 months ago
    Brilliant

    I love love love the eye serum. The results are great. I love all of your products infact I recommend them to everyone. Most of the time people comment on my skin and ask what products I use… being almost 66 it make you feel fabulous when so many people comment on my skin Thank you thank you 🥰

    ResultsRated 4.0 on a scale of 1 to 5
    ApplicationRated 5.0 on a scale of 1 to 5
    ScentRated 5.0 on a scale of 1 to 5
Reviews LoadedReviews Added

*Claims based on 24 women, aged 50-64 years old, i peptide™ applied twice daily for 28 days

** Claim based on clinical study of Inst’Tight™

*** Claim based on clinical study of IBR-Snowflake® after 14 days.