A little confused about skincare? The three B's are your ultimate guide to understanding skincare and ensuring you have all the right products to give you the skin of your dreams.

1. BUILD

To start building your perfectly optimised skincare routine, you need to lay a foundation first. For optimal skin health, there are four skincare must haves which are non-negotiables. These include:

Cleanser: A cleanser is paramount in any skincare routine. A good cleanser will remove makeup, excess oil and debris from the skin. It should leave your skin feeling clean and not stripped. If you have dry skin you might want to opt for a creamy cleanser, like the Jojoba Bead Cleanser, whereas oily-skin havers might be more drawn to a gel cleanser that refreshes and calms, like the Citrus Gel Cleanser. Or, if you prefer an oil cleanser, try our Activating Cleansing Oil.

Moisturiser: Moisturisers are key for healthy skin. They combine humectants (like hyaluronic acid) to draw in water, emollients (like shea butter) to soothe dry skin and occlusives (natural plant oils like Jojoba) to prevent moisture loss. This keeps skin hydrated, smooth, and protected from environmental aggressors, leading to a more youthful appearance and overall skin health.

Jojoba: The closest botanical match to the skin's own natural oils, Jojoba has the ability to travel deeper into the skin's layers, delivering vitamins A, D and E as well as omegas 6 and 9. This product is your one-stop-shop for long-lasting hydration and can be used on skin, hair and nails. Apply as an all over body oil, a hair treatment or a cuticle oil. If using as part of a skincare routine, you can apply after serums, but before moisturiser.

SPF: SPF isn't just a beach day essential – it's a daily must-have for healthy skin. SPF shields your skin from harmful UV rays, the primary culprit behind sunburn, premature ageing, and even skin cancer. By absorbing or reflecting these rays, SPF helps prevent wrinkles, sunspots, and uneven skin tone, keeping your complexion youthful and radiant.

Once you have built your foundation with a well-suited cleanser, moisturiser and SPF for your skin type, you can move onto the next phase: Benefit.

2. BENEFIT

As the title suggests, these products will benefit your skin by targeting specific skin concerns, like ageing, pigmentation or dullness. These products are more specialised, featuring a blend of scientifically-proven ingredients to bring you real results. This may include:

Eye Serums: Eye serums are lightweight, concentrated treatments designed for the delicate under-eye area. This thin skin is prone to puffiness, dark circles, and wrinkles, but can be easily irritated by heavy creams. Packed with efficacious ingredients like peptides, antioxidants and collagen boosters, eye serums address these concerns by delivering a potent dose of hydration, antioxidants, or anti-ageing benefits to target puffiness, brighten dark circles, and smooth fine lines. Transformative Eye Serum is a good example of an eye serum that works to target crows feet, smooths expression lines and reduce undereye puffiness.

Facial Serums: Facial serums are lightweight powerhouses of skincare. Packed with concentrated active ingredients like vitamin C, niacinamide, collagen and hyaluronic acid, they target specific concerns like wrinkles and elasticity (Try Ultimate Serum), dryness and redness (Try Probiotic Jojoba Milk), or breakouts (Try Clarifying Pore Control Serum). Unlike moisturisers that sit on top of the skin, serums have a thinner consistency that allows them to penetrate deeper, delivering a more potent dose of ingredients to address your unique needs for a healthier, more radiant complexion. 

Targeted Facial Oils: Targeted facial oils harness the power of natural oils like Jojoba, rosehip, or squalane to address specific concerns. Dry skin can be quenched with nourishing oils rich in fatty acids, while ingredients like Jojoba can offer lightweight hydration for oily complexions. Some facial oils boast anti-ageing properties (like Ultimate Youth Potion and Vitamin C Glow Potion) thanks to antioxidants that fight free radicals and promote collagen production. With their targeted benefits and versatility, facial oils can be a powerful addition to your skincare routine.

Day Creams: While a regular moisturiser provides basic hydration, day creams go a step further. They often have a lighter texture that absorbs quickly under makeup and frequently include SPF to shield your skin from sun damage. Additionally, day creams may boast antioxidants to fight environmental aggressors like pollution and blue light, making them a well-rounded solution for daytime skincare. Our Hydrating Peptide Day Cream is a good example of a day cream that features peptides and ceramides to restore the skin's moisture barrier, giving you a fresh, rejuvenated appearance.

Night Creams: Night creams tend to be richer and thicker in texture, designed to deeply nourish and repair your skin while you sleep. Night creams are often packed with ingredients that promote cell turnover, to address wrinkles and uneven skin tone. They may also contain collagen-boosting peptides or ceramides to strengthen the skin's barrier and enhance its natural repair processes. Our Ultimate Night Cream is great for enhancing skin texture, visibly reducing wrinkles and regenerating skin cells overnight. You might like to check out our Overnight Multi-biotic Moisture Cream for improved skin barrier maintenance, skin renewal and deep moisturisation.

3. BOOST

The products in the boost category are products that can add to the efficacy of the products already in your routine. They can add a boost of hydration to tired skin or better prep the skin for absorption. These might include:

Hydrating Toners and Tonics: Toners and tonics, though similar sounding, serve different purposes in your skincare routine. Toners are typically lightweight liquids that act as a second cleanse, removing leftover traces of makeup, dirt, and oil after washing. They can also help minimise pores and balance the skin's pH level. Tonics, on the other hand, focus on hydration and nourishment. Often containing ingredients like hyaluronic acid or rose water, they deliver a refreshing boost of moisture and can prep your skin for better absorption of serums and moisturisers. The Daily Glow Exfoliating PHA Tonic is a great gently exfoliating tonic, or spritz some hydration back into your skin with Jojoba Water Toning Mist.

Face Masks: Face masks are intensive skincare treatments that deliver a concentrated dose of beneficial ingredients to address specific concerns. They're usually applied for a set time, allowing them to deeply penetrate the skin. Hydrating masks like the Pure Jojoba Gel Mask plump and quench dry skin, while exfoliating masks with AHAs or BHAs like Jojoba & Enzyme Radiance Mask remove dead skin cells, revealing a brighter complexion. Overall, face masks offer a targeted and temporary boost to your skincare routine, leaving your skin feeling refreshed, revitalised, and glowing.

Exfoliants: Exfoliants are the workhorses of skincare, helping to shed the outer layer of dead skin cells. This buildup can lead to dullness, clogged pores, and uneven texture. Exfoliation comes in two main forms: physical and chemical. Scrubs with sugar or jojoba beads, like Jojoba Bean Natural Exfoliant, offer a physical buffing action, while chemical exfoliants use acids (AHAs, PHAs or BHAs) to gently dissolve dead cells. Regular exfoliation can brighten your complexion, smooth fine lines, and improve the absorption of other skincare products, revealing a healthier, more radiant look.